The social media strategist Who Gets Content Seen

I’m Prabjit. I help coaches, service businesses, and entrepreneurs stop posting into a void and start building social media presences that don’t just perform on the feed, they show up when people search. LinkedIn, Instagram, YouTube, Google. One voice. Every surface.

CLIENTS

120+ across 6 industries

NETWORK

836 subscribers · 3,182 followers

Four chapters. One thread: social media deserves to be found, not just scrolled past.

I’ll skip the obligatory career timeline. Instead, here are the four moments that built this work the SEO years that changed how I saw social, the frustration that broke me, the conversation that named the direction, and the build year that proved the model.

01 The SEO years, where I learned why social media goes dark.

I started at iMark Infotech as a Digital Marketing Analyst. Full-funnel mandate, SEO-first environment. I ran keyword strategies, built links, debugged technical audits, and managed campaigns and somewhere in the middle of all of it, I noticed something nobody in the social media world was talking about.

Social media profiles rank on Google. LinkedIn posts index in search results. YouTube videos answer search queries. Instagram accounts surface in branded searches. The platforms people thought of as social were also functioning as search real estate and almost every brand was leaving that real estate empty.

SEO taught me one thing I apply to social every single day: discoverability is not luck. It is architecture.

I left iMark with a quiet conviction: the brands winning on social weren’t just the ones with the most followers. They were the ones whose profiles, content, and voice were built to be found on-platform and off. Most social media managers I worked with didn’t think about search. To me, search and social were always the same sentence.

02 The freelance year — where the gap got a name.

For a few months in 2024, I went solo. Social media strategy for one client. LinkedIn brand building for another. Content systems for a third. Each engagement closed strong. The problem was structural and it showed up the same way every time.

Clients had social media managers who couldn’t get their profiles to rank. They had SEO agencies that didn’t understand how social content indexes. They had content writers who produced posts that performed for 48 hours and then vanished from every surface feed and search.

Social media teams created content that lived and died in the algorithm
No one was optimising profiles, bios, or headlines for how people actually search
Great video content went undiscovered because titles, descriptions, and captions were written for engagement, not findability
Founders had active social accounts and zero search presence to show for it

I kept saying the same thing: your social media should be working twice. Once when you post it. Once when someone searches for it six months later. They’d nod. Then keep doing the same thing.

03 Build your own support system.

Someone said that to me. In a heated professional conversation, late one night. They meant it as a closing argument. I heard it as a thesis.

I carried that sentence like a bruise, until it became a blueprint.

That conversation pushed me to stop patching other people’s disconnected strategies and start building an integrated practice of my own, one where social media strategy and search visibility are not two separate services, but one continuous system.

04 120 clients later, the system works.

The first year was about proving one hypothesis: if you build social media content with search architecture baked in from day one, your profiles rank, your content compounds, and your inbound pipeline runs without paid ads.

By the end of 2025 I’d worked with 120+ founders across wellness, training, local services, coaching, and SaaS. I started writing the newsletter (Clicks & Conversions by Prab, now at 836 subscribers) and the LinkedIn Pulse articles that gave the practice its public voice. The Dubai expansion came in 2026, after enough UAE clients asked for an in-region presence. I built the LinkedIn SEO Sprint, a 90-day programme that pairs social profile optimisation with search-indexed case-study content systems.

Average client outcome:

+120% profile views (on-platform and in Google search)
3–7 qualified inbound calls a month
20K–50K monthly content impressions across social and search

The first 14 months , measured.

Real numbers from the TheKeterNauts build year — January 2025 to early 2026.

120 +

Founders, coaches, and service businesses worked with

120 %

Average LinkedIn profile-view lift after the 90-day Sprint

50 K

Monthly content impressions from a single search-indexed social content system

836

Subscribers on Clicks & Conversions by Prab

The team behind the work.

ThePrabjitKaur is a one-woman shop. The founder, three disciplines, one delivery system. The reason we can hold brand, search, and performance in the same hand is because three of us already lived in those disciplines for years.

Prabjit Kaur

FOUNDER & BRAND STRATEGY

Brand voice, positioning, personal branding, LinkedIn strategy, content systems, client-facing strategy. The person you’ll speak to first.

OWNS Brand · Story · LinkedIn · Content

Six things I believe, and one I don't.

These aren’t pitches. They’re the operating rules that decide which clients I take, what I’ll refuse to do, and how I’ll fight you in a strategy call.

BELIEF 01

Social media without search is a treadmill. Search without social is invisible.

Most strategists pick one. I refuse to. The brands that compound build social content that ranks, on LinkedIn, on Google, on YouTube, on every surface people use to find answers.

BELIEF 02

Voice, Value, Visibility, in that order.

The 3 Vs of personal branding. Get the voice right on social, prove the value through content, then build the search visibility that makes it permanent. Reverse the order and you build noise.

BELIEF 03

Your LinkedIn profile is a search result. Treat it like one.

For most founders, your LinkedIn ranks higher than your website on a branded Google search. If you’re not optimising it for discoverability, you’re ignoring 70% of your inbound surface.

BELIEF 04

One search-optimised social post outlasts one hundred unoptimised ones.

A LinkedIn article, a YouTube description, an Instagram caption with the right keywords, these don’t just get engagement. They get indexed. The brands that own search real estate in 18 months are writing for both the algorithm and the search engine, right now.

BELIEF 05

Strategy is what you choose not to do.

If your social presence “speaks to everyone,” it speaks to no one. Half of every strategy call is me arguing you out of platforms, audiences, and content formats you should stop chasing.

BELIEF 06

Six retainers, no more.

I cap active retainers at six. Practices that scale past their delivery capacity become brokers. I want to stay an operator.

When I’m not building someone's social media presence.

I write a monthly newsletter called Clicks & Conversions by Prab. I publish on LinkedIn Pulse most months. I host quarterly workshops for solopreneurs in Dubai and across India. I read more business memoirs than I should and not enough fiction.

I’m also building a small community of independent operators, people who refuse to call themselves “creators” but know they’re building a personal brand whether they like it or not. The community is invite-only. Ask me about it on WhatsApp.

Writes Clicks & Conversions newsletter

Hosts Quarterly workshops

Speaks Sikh-Punjabi heritage · 1st-gen entrepreneur

Believes in social media that earns search visibility

Let’s figure out if I’m the right strategist for you.

A 30-minute call. You bring your social media presence, your last 90 days of content, and the one thing that’s not working. I bring three observations, one on your social voice, one on your search visibility, one on your content distribution. If we’re a fit, we keep going. If not, you walk away with a free first-pass audit.